Insights

Trend Radar

Formats and niches the Bragni team sees working in India. Editorial picks, updated by the team; live platform data arrives with platform sync.

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Short-form storytelling

Reels and Shorts that tell a 30-second story outperform plain product showcases. Brands are briefing hooks, not just products.

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Vernacular creators

Hindi, Marathi, Tamil, Telugu and Bengali creators reach towns English content misses, often at a lower cost per view.

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A.I. virtual influencers

Clearly disclosed virtual personas give brands consistent, on-brand content. ASCI asks that A.I. content is labelled.

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Creator-led courses

Mentors and creators sell short cohorts and courses; learners become the next wave of micro-creators.

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UGC for ads

Brands buy user-style videos to run as ads on their own handles, with usage rights written into the contract.

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Long-term ambassadors

Retainers with fewer creators beat one-off posts with many: trust compounds over months.

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