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For brands and A.I. creators

Using A.I. influencers responsibly

  1. Disclose every time. Bragni tags A.I. influencers on cards, filters and pages, and ASCI expects A.I.-generated content to be labelled.
  2. Say what kind of persona it is: a fictional virtual persona, a digital twin of a real creator (with their written consent), or a brand avatar.
  3. Write licensing terms into the contract: who owns the persona, where the content may run and for how long.
  4. Never let a virtual persona make claims a person would need to verify, such as health or financial results.
  5. Keep a human reviewer on every post before it goes live.
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